Take a look at the video below and watch how making a mundane change can have a dramatic effect. Strikes me as being a physical manifestation of spinning a political message that so many people dislike and yet in this case by changing the context, value can be added.
And there’s not a bit of technology in sight.
httpvh://www.youtube.com/watch?v=2lXh2n0aPyw&feature=player_embedded