making the mundane.. fun.

Take a look at the video below and watch how making a mundane change can have a dramatic effect. Strikes me as being a physical manifestation of spinning a political message that so many people dislike and yet in this case by changing the context, value can be added.

And there’s not a bit of technology in sight.

httpvh://www.youtube.com/watch?v=2lXh2n0aPyw&feature=player_embedded

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Riaz Kanani

Founder of Radiate B2B, which helps companies target advertising at specific companies usually as part of an account based marketing programme.

I have spent almost two decades building startups or expanding fast growth companies in a variety of functions - from tech to operations to marketing, with a little corp dev on the side.

Always up for a discussion on building tech businesses and the latest tech trends. Tweet me.