Tim brings up a very good point here. In short, he’s worried about the second click issue, write large (yep, I just linked to myself). I’d like to put out two guidelines for anyone adopting…
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Riaz Kanani
Founder of Radiate B2B, which helps companies target advertising at specific companies usually as part of an account based marketing programme.
I have spent almost two decades building startups or expanding fast growth companies in a variety of functions - from tech to operations to marketing, with a little corp dev on the side.
Always up for a discussion on building tech businesses and the latest tech trends. Tweet me.