If you find 100 comments on a blog post or 100 reviews of a new book or 100 tweets about you… and two of them are negative, while 98 are positive… which ones are you going to read first? If…

Ignore your critics

Riaz Kanani

Founder of Radiate B2B, which helps companies target advertising at specific companies usually as part of an account based marketing programme.

I have spent almost two decades building startups or expanding fast growth companies in a variety of functions - from tech to operations to marketing, with a little corp dev on the side.

Always up for a discussion on building tech businesses and the latest tech trends. Tweet me.