It is shaped like a key and so rather handily fits perfectly onto your keyring with no cover which might fall off. Hopefully this doesn’t mean that the pins will get damaged. The Lacie website mentions that it uses Gold SIP technology and is water- and scratch-resistant. Guess only time will tell.
It doesnt look like it will break easily; stores 8GB and doesn’t look half bad either from the photo. I’ll have to trust Lois’ view that it looks good in real life.
You can buy the 8Gb iamaKey yourself here.