Viral Campaign – The Future Of Advertising
Following on from the previous post around why social media - this is a good example of the hype within the agency world. Make sure you watch till the end…
Hoodwinked by the emperor’s new tweets
Mark Ritson has chosen to court controversy in his latest column around why social media should not be an automatic choice for marketers. He set his stall out immediately when…
The future of email
Despite the numbers being suspect (see Return Path's post here for a good look at why); the following chart from Morgan Stanley got me thinking. As a result, I just…