A guide to A/B split testing
New article published in the DMA's Infobox newsletter today. A/B testing is one of the basic tools open to email marketers yet understanding how to use it successfully is often…
RIP: Steve Jobs
I thought Obama summed up Steve Jobs passing away best today when he said: Steve was brave enough to think differently, bold enough to believe he could change the world,…
Google continues to ignore email
This post originally appeared on the DMA Email Marketing Blog. Google recently announced it is to close the long running Google Friends newsletter. Launching in 1998, whilst Google was still…