Why account based marketing (ABM)? Why now?
Account Based Marketing (ABM) is nothing new?—?it has been talked about since the early nineties. So why has it become the hot topic in B2B marketing now? Account Based Marketing…
Weekly newsletter: articles worth reading. #marketing #business #trends
Every Sunday morning I send an email containing the best marketing and business articles and look at where the trends are taking us, including all the articles published here. Sign…
Thoughts on martech trends in 2017
Having spent the best part of two decades working on the cutting edge of martech, I spend a chunk of time talking (debating!) about what’s next and what’s hyperbole. Given…