Twitter’s current strategy seems to be to woo celebrities to the network and in turn that will drag the mainstream along with it. The problem with this is that whilst reality tv is very…

Events can solve Twitter abandoners

Riaz Kanani

Founder of Radiate B2B, which helps companies target advertising at specific companies usually as part of an account based marketing programme.

I have spent almost two decades building startups or expanding fast growth companies in a variety of functions - from tech to operations to marketing, with a little corp dev on the side.

Always up for a discussion on building tech businesses and the latest tech trends. Tweet me.