Xmas is a big time for viral marketing. With all those greeting emails flying around, a greater number of people than usual are happy to forward your wonderful piece of creative around sending xmas wishes. That good piece of creative can place a company’s brand in fron of a significant number of people.
The overall winner this year just by the sheer number of times I received it this xmas has to be OfficeMax with its “Elfyourself” game. All it does is place your photo on a dancing elf – simple but very effective 😉