If you haven’t got the message yet, this presentation by Paul Isakson at Marketing 2.0:unfiltered should help. I am wondering when these ideas will finally become broadly accepted…..
What’s Next In Marketing And Advertising
Following on from my previous post on how communicating and reaching your audience is changing and providing more power to the individual, this video only served to reinforce the message.
Clay Shirky: How social media can make history (TED)