Top 25 ABM Thought Leader
Honoured to be recognised by B2B Marketing in their top 25 ABM Opinion Leaders list alongside such amazing people. Looking forward to plenty more conversations on the topic!
Why account based marketing (ABM)? Why now?
Account Based Marketing (ABM) is nothing new?—?it has been talked about since the early nineties. So why has it become the hot topic in B2B marketing now? Account Based Marketing…
Thoughts on martech trends in 2017
Having spent the best part of two decades working on the cutting edge of martech, I spend a chunk of time talking (debating!) about what’s next and what’s hyperbole. Given…