A guide to A/B split testing

New article published in the DMA’s Infobox newsletter today. A/B testing is one of the basic tools open to email marketers yet understanding how to use it successfully is often ignored in favour of a more checkbox approach (hooray – I did A/B testing!) – which is just a waste of everyone’s time.

Read the article here.

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Riaz Kanani

Founder of Radiate B2B, which helps companies target advertising at specific companies usually as part of an account based marketing programme.

I have spent almost two decades building startups or expanding fast growth companies in a variety of functions - from tech to operations to marketing, with a little corp dev on the side.

Always up for a discussion on building tech businesses and the latest tech trends. Tweet me.