Do not call it “gaming.” Zynga is a “play” company, even if its leader is a less than playful dude.
Less than playful maybe – but it would be nice to know when he thought it would hit $30bn in size. Talk about just throwing numbers out there.
$30 billion – the potential size of the mobile ad market
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Riaz Kanani
Founder of Radiate B2B, which helps companies target advertising at specific companies usually as part of an account based marketing programme.
I have spent almost two decades building startups or expanding fast growth companies in a variety of functions - from tech to operations to marketing, with a little corp dev on the side.
Always up for a discussion on building tech businesses and the latest tech trends. Tweet me.