What’s Next In Marketing And Advertising

If you haven’t got the message yet, this presentation by Paul Isakson at Marketing 2.0:unfiltered should help. I am wondering when these ideas will finally become broadly accepted.. marketers now have no choice but to move closer to the customer – this is something the music industry in particular has learnt the hard way.

What’s Next In Marketing And Advertising (2009)

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Riaz Kanani

Founder of Radiate B2B, which helps companies target advertising at specific companies usually as part of an account based marketing programme.

I have spent almost two decades building startups or expanding fast growth companies in a variety of functions - from tech to operations to marketing, with a little corp dev on the side.

Always up for a discussion on building tech businesses and the latest tech trends. Tweet me.