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Smartphone market grows by over 40 percent, Samsung doubles share to take the global lead

Chart: Top Five WW Smartphone Vendors, 1Q 2012, Five Quarter Market Share Changes (Units)Description: Source: IDC Worldwide Quarterly Mobile Phone Tracker, May 1, 2012Note: Vendor shipments are branded shipments and exclude OEM sales for all vendors.IDC’s Worldwide Quarterly Mobile Phone Tracker provides smart phone and feature phone market data in 54 countries by vendor, device type, air interface, operating systems and platforms, and generation. Over 20 additional technical segmentations are provided. The data is provided four times a year and includes historical and forecast trend analysis. For more information, or to subscribe to the research, please contact Kathy Nagamine at 1-650-350-6423 or [email protected] For more information about this tracker go to: http://www.idc.com/tracker/showproductinfo.jsp?prod_id=37Tags: IDC, Tracker, Mobile Phone, Mobile Phones, Mobile Phone Tracker, 1Q201 …Author: IDCcharts powered by iCharts

(via The Verge)

Useful research on loyalty schemes.It is interesting that 18-24 year olds are not signing up for these things – though the suggestion that the use of plastic card-based systems is the reason for this apathy is I believe, wide of the mark. Could it just be that loyalty schemes are not targeting that age group effectively enough? Is the anticipated reward too small for the effort required?

Relevance key to customer take up of loyalty schemes, says ICM