I can’t believe the figures being bandied about for the sale of Doubleclick.. even the initial figure of a $2bn bid by Microsoft sounded high. Now supposedly there is a $2.6bn bid by Google.
I can see the reasons for either party buying Doubleclick – Microsoft is losing the battle to Google in the advertising space and it will complement their offering. Google is already in this space so not sure if there is a benefit for them other than stopping Microsoft?
It would certainly be great for Hellman & Friedman who bought Doubleclick for $1.1bn only 2 years ago.
But there have been several acquisitions by Doubleclick recently (Falk, Tangozebra, Klipmart) so there are multiple ad tracking systems inside the company – I guess there must be some form of consolidation going on internally? Seems to me to be a difficult time to be buying Doubleclick at an expensive price when you look at their turnover. Maybe Atlas is a cheaper alternative? Though even they have just bought Accipiter.
Interesting evening tonight – I went to listen to Andy Mulholland, CTO of Capgemini Group talk about service orientated architecture, defining what they are, what they do and why there is business value in it. It was hosted by the North London Branch of the British Computer Society – thanks to them for organising the event.
I spent the session comparing it to what I know about web based services, which is my area of interest, and how the open architectures he was advocating led to better value (and lower costs) both for the customer, the supplier – and moving further up the chain the supplier’s suppliers. The latter especially gaining from being able to access a greater number of customers whilst giving the middle man increased value. What is created is one big ecosystem which is scalable.
Whilst the talk about services was interesting, one thing in the Q&A session after intrigued me. It was the data. The piece that “feeds” the services is something that is yet to be standardised. The inefficiencies of centrally storing large amounts of data in xml type formats and other custom formats by Oracle are not perfected yet and is still being worked on. I will have to look into it further 🙂
One other item that arose was how someone connected to Microsoft came up with the name “Vista” – not that I have been able to confirm this anywhere on the web as yet – Windows Vista uses virtual folders and an integrated search functionalty to give you views through Windows. ie. a vista. 🙂 (Not as well written as in the presentation but I think the point is probably made).