Mary Meeker’s Trend Report

Mobile is huge for marketers. If you buy into the idea that more and more people are using their smartphones for a wider purpose than texting or making calls then it is no surprise that marketers will be right where the consumers are. For the second report running,  Mary Meeker has focused on mobile but as a result it feels more like an update rather than major insight into wider trends as per a few years ago. Still – worth a look to stay up to speed on mobile.

 

Riaz Kanani

Founder of Radiate B2B, which helps companies target advertising at specific companies usually as part of an account based marketing programme.

I have spent almost two decades building startups or expanding fast growth companies in a variety of functions - from tech to operations to marketing, with a little corp dev on the side.

Always up for a discussion on building tech businesses and the latest tech trends. Tweet me.