CES 2012: WPP CEO Sir Martin Sorrell on Digital Advertising Budgets & Mobile 

He has definitely bought into Mary Meeker’s presentation (see previous post). But also plenty of interesting data points for APAC as well.

Of course, there are plenty of challenges reaching that audience right now. Not convinced we have seen the silver bullet for advertising via mobile yet.

Riaz Kanani

Founder of Radiate B2B, which helps companies target advertising at specific companies usually as part of an account based marketing programme.

I have spent almost two decades building startups or expanding fast growth companies in a variety of functions - from tech to operations to marketing, with a little corp dev on the side.

Always up for a discussion on building tech businesses and the latest tech trends. Tweet me.