State of american tv advertising

It is no wonder that Americans are switching en mass to Tivo and similar devices which can strip out the advertising – I jut spent a week in the States and the TV (ignoring the low quality on most channels) was filled with advertising – so much so that channel surfing is almost impossible! Admittedly I was watching using the system in the hotel so maybe that’s worse? Maybe someone can confirm.. anyhow compared to the USA, we are lucky – though would be nice to have cheap access to all the channels available over here – while our standard 5 are substantially better quality, there are times when it would be useful to access the other remaining channels.

Riaz Kanani

Founder of Radiate B2B, which helps companies target advertising at specific companies usually as part of an account based marketing programme.

I have spent almost two decades building startups or expanding fast growth companies in a variety of functions - from tech to operations to marketing, with a little corp dev on the side.

Always up for a discussion on building tech businesses and the latest tech trends. Tweet me.