Cracking the Code: Keys to Email Creative Success

In the past few weeks, I have spoken a couple of times on how to approach designing your emails and both are now available online – one more extensively than the other 🙂

The presentations look at:

  • Structuring your emails
  • How subtle changes to images can dramatically impact results
  • Using video in your email
  • Optimising for images being turned off
  • The importance of subject lines
  • and.. of course designing for mobile.

The audio webinar (part of the International Marketing Summit) was more in depth than the video on Figaro Digital’s website – it doesn’t look at the importance of subject lines). The audio webinar does require registration though!

Riaz Kanani

Founder of Radiate B2B, which helps companies target advertising at specific companies usually as part of an account based marketing programme.

I have spent almost two decades building startups or expanding fast growth companies in a variety of functions - from tech to operations to marketing, with a little corp dev on the side.

Always up for a discussion on building tech businesses and the latest tech trends. Tweet me.