Nothing like scarcity to push the price of advertising up. Ignoring a likely post Christmas dip, I suspect we will see this continue to rise over 2012 as more companies advertise in this space.

Advertising on the mobile still has to innovate more though. iAd from Apple has not worked so far though the underlying concept is sound, can it be done on a more economical scale?

Or are tiny strips of banners successful enough for larger brands to enter the fray (from a branding rather than direct response perspective).

(via Cost of mobile user acquisition hits all-time high in December | VentureBeat)

(Source: http://venturebeat.com/2012/01/31/cost-of-mobile-user-acquisition-hits-all-time-high-in-december/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed: Venturebeat (VentureBeat))

Riaz Kanani

Founder of Radiate B2B, which helps companies target advertising at specific companies usually as part of an account based marketing programme.

I have spent almost two decades building startups or expanding fast growth companies in a variety of functions - from tech to operations to marketing, with a little corp dev on the side.

Always up for a discussion on building tech businesses and the latest tech trends. Tweet me.