This is the biggest disconnect I know of. It happens all the time in B2B sales, in service marketing, in getting along with your boss and even in hiring someone. One side thinks they have figured…
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Riaz Kanani
Founder of Radiate B2B, which helps companies target advertising at specific companies usually as part of an account based marketing programme.
I have spent almost two decades building startups or expanding fast growth companies in a variety of functions - from tech to operations to marketing, with a little corp dev on the side.
Always up for a discussion on building tech businesses and the latest tech trends. Tweet me.