why have a blog?

In a previous post I said: over time things are slowly being removed from my blog and into facebook. Personal photo albums have gone, and it cant be long before video, books and last.fm disappear leaving my blog much more focussed on what it does best – delivering personal (or other’s) commentary. It’s slowly becoming less and less of a black hole for information about the author.

A couple of friends asked me why I didn’t move all content creation entirely into facebook?

I initially thought this was an easy one to answer – I import my posts into facebook as there is an audience there but that it was a closed environment. For it to be suitable, I needed to be able to deliver the content back out into aggregators using RSS. Except it turned out Facebook had this capability. You can see it here.

So why not use Facebook?

It came down to not feeling like the correct place – Facebook feels like a more personal arena – not really a place for business orientated content. I wonder if Facebook can make that perception change? Would I move then? Well they would need to be searchable on the open web – and I would want to be able to control layout more. Wouldn’t Facebook just turn into a proprietary version of the web if all that happened? That wouldn’t make sense to do, right? We already have one of those..

Riaz Kanani

Founder of Radiate B2B, which helps companies target advertising at specific companies usually as part of an account based marketing programme.

I have spent almost two decades building startups or expanding fast growth companies in a variety of functions - from tech to operations to marketing, with a little corp dev on the side.

Always up for a discussion on building tech businesses and the latest tech trends. Tweet me.