About
Riaz Kanani is an accomplished executive with two decades of experience building, scaling, and commercialising innovative products at the intersection of data, SaaS, and marketing technology.
Currently the Founder and CEO of Radiate B2B - a cutting edge intent data and B2B advertising platform. Riaz has led the company from inception through to global growth across the UK, Europe, and North America. Under his leadership, Radiate B2B has driven measurable impact for enterprise clients, doubling close rates and increasing deal sizes by 2-3x through precise targeting and automation. The product's seamless integrations, including a top-performing HubSpot marketplace app, highlight his strength in product-led growth and platform partnerships.
Across his career, Riaz has consistently operated at the forefront of technological innovation. He built one of the world's first global video SaaS platforms for advertisers, delivered the first cinematic online movie launch, and helped shape marketing automation as a category leader with Silverpop—later acquired by IBM. At Profusion, as COO, he transformed a traditional digital agency into a high-growth data science consultancy, launching new products that accounted for 30% of revenue within 18 months and tripling the team headcount.
Riaz has that rare ability to bridge deep technical understanding with commercial insight. He excels at translating complex technology into strategic business value, aligning product development with customer needs, and building cross-functional teams that deliver at pace. His leadership roles span product, operations, marketing, and services, providing a holistic view essential for scaling modern, agile organisations.
A frequent speaker and recognised thought leader, Riaz has been featured on BBC WorkLife and named a Top 25 ABM Thought Leader globally. He is also an active mentor at Techstars and UCL, a board member of CIPR, and former Chair of Bayes Business School's Entrepreneurs Network.
